From larger-than-life DOOH displays to captivating CTV and OTT experiences, our platform is your gateway to a dynamic and comprehensive Omni-Digital strategy. Welcome to the future of advertising, where we redefine possibilities and deliver your brand’s story across every screen seamlessly.
is to revolutionize the advertising industry by fostering a culture of empowerment and openness using cutting-edge technology.
is to be the driving force behind business success in the digital world, offering a platform that is transparent, cost-effective, and highly adaptable, supported with the right tools to navigate the dynamic digital ecosystem.
Transparency is our foundation. We’re committed to open operations that build trust. It’s about more than just revealing processes; it’s fostering a culture where every action resonates with clarity.
We’re not content with the status quo; we’re pioneers of change, constantly evolving to stay ahead. Our dedication to innovation sets the pace for the future of digital advertising.
We don’t just adapt; we embrace change with youthful vigor. Our dynamic approach, agility and foresight keep us ahead as we navigate complexities effortlessly.
Going beyond traditional partnerships, we’re your dynamic ally, injecting fresh energy into every collaboration. Eager to redefine digital marketing standards, we pursue excellence with relentless energy.
our TEAM
Gulab Patil
Founder & CEO
As chief operating officer Mayuresh impeccably handles all of Lemma’s operations. He’s reputed as an expert in leading teams of diverse professionals and inspiring them to work together to attain organizational goals. His thought leadership & extensive experience with start-ups is accelerating the growth of Lemma Technologies in the Programmatic DOOH space.
He’s the brain behind PierianDX, a Clinical Genomics Software company & also Ezeebank- a core banking solution. Mayuresh has been a key member of PubMatic and was actively involved in their PMP offering, which led the company to grow from a mere start-up to a leading company in the digital ad serving space.Mayuresh is an IITB alumnus.
Mayuresh Phadke
Co-Founder & COO
Sabarish has a strong background in Programmatic technology & platform development. He has extensive global experience building trusted products and solutions for Publishers, DSPs, Agencies and Brands.
In his career spanning 14+ years, Sabarish has handled global programmatic product management for mobile, desktop, CTV, OTT & pDOOH. He’s been a part of companies like PubMatic, leading their Programmatic customer success team in EMEA for five years. Sabarish holds a postgraduate degree from MIT School of Business & is a global talent visa holder.
Sabarish Pillai
President
Merlin is an award-winning marketing professional with over 12 years of experience in the digital media and marketing industry. She has an in-depth understanding of marketing and brand solutions and demonstrated expertise in marketing for technology-based start-ups.
As a branding and storytelling expert, she is known for bringing brands to the forefront with minimal costs, driving maximum results. She’s an experienced digital media professional and has worked with media agencies like Publicis Group, OMG & GroupM.
Merlin Coutinho
Senior VP - Marketing
Gulab Patil
Founder & CEO
As chief operating officer Mayuresh impeccably handles all of Lemma’s operations. He’s reputed as an expert in leading teams of diverse professionals and inspiring them to work together to attain organizational goals. His thought leadership & extensive experience with start-ups is accelerating the growth of Lemma Technologies in the Programmatic DOOH space.
He’s the brain behind PierianDX, a Clinical Genomics Software company & also Ezeebank- a core banking solution. Mayuresh has been a key member of PubMatic and was actively involved in their PMP offering, which led the company to grow from a mere start-up to a leading company in the digital ad serving space.Mayuresh is an IITB alumnus.
Mayuresh Phadke
Co-Founder & COO
Sabarish has a strong background in Programmatic technology & platform development. He has extensive global experience building trusted products and solutions for Publishers, DSPs, Agencies and Brands.
In his career spanning 14+ years, Sabarish has handled global programmatic product management for mobile, desktop, CTV, OTT & pDOOH. He’s been a part of companies like PubMatic, leading their Programmatic customer success team in EMEA for five years. Sabarish holds a postgraduate degree from MIT School of Business & is a global talent visa holder.
Sabarish Pillai
President
Merlin is an award-winning marketing professional with over 12 years of experience in the digital media and marketing industry. She has an in-depth understanding of marketing and brand solutions and demonstrated expertise in marketing for technology-based start-ups.
As a branding and storytelling expert, she is known for bringing brands to the forefront with minimal costs, driving maximum results. She’s an experienced digital media professional and has worked with media agencies like Publicis Group, OMG & GroupM.
Merlin Coutinho
Senior VP - Marketing
Sam Balsara is the founder, chairman and managing director of Madison World and Madison Communication. Named as one of India’s most influential media persons, Sam Balsara is a media veteran with nearly 4 decades of expertise in Marketing, Advertising and Media with blue-chip companies like Sarabhai, Cadbury, Contract (WPP), Mudra and Madison, of which the last 27 years have been entrepreneurial.
A man who has seen it all in Indian advertising, Sam Balsara continues to shape the Indian advertising landscape through his leadership and belief in emerging technologies. Sam has been recognised as the 4th most powerful person in media & has been honored with the lifetime achievement award by the AAAI in 2009.
Sam Balsara
Aditya is an entrepreneur, product evangelist & strategist with 17+ years of experience in telecom, social, digital marketing & AdTech products and solutions industries. Aditya’s experience in the industry was recently witnessed at PubMatic, wherein he facilitated a multi-million $ acquisition of Mocean. He’s also actively administered many other high-revenue businesses around mobile, video & native.
In the past, he built MobiPromo (acquired by PubMatic). He was an early investor and advisor to the board at AUTech (acquired by CueLogic). Aditya played various engineering roles at AOL, Motorola, Openwave, Invensys, Seven Networks.
Aditiya Kulkarni
Sharad Gadsing wears many hats within Lemma technologies. He functions as the chief marketing officer and drives business strategies for Lemma as head of business development.
Sharad is a mechanical engineer & management graduate with proven business acumen spanning over 13+ years in diverse fields, including retail, distribution, manufacturing, and marketing. He is also currently engaged in innovative start-up concepts within the retail, advertisement & technology domain.
Sharad Gadsing
Sam Balsara is the founder, chairman and managing director of Madison World and Madison Communication. Named as one of India’s most influential media persons, Sam Balsara is a media veteran with nearly 4 decades of expertise in Marketing, Advertising and Media with blue-chip companies like Sarabhai, Cadbury, Contract (WPP), Mudra and Madison, of which the last 27 years have been entrepreneurial.
A man who has seen it all in Indian advertising, Sam Balsara continues to shape the Indian advertising landscape through his leadership and belief in emerging technologies. Sam has been recognised as the 4th most powerful person in media & has been honored with the lifetime achievement award by the AAAI in 2009.
Sam Balsara
Aditya is an entrepreneur, product evangelist & strategist with 17+ years of experience in telecom, social, digital marketing & AdTech products and solutions industries. Aditya’s experience in the industry was recently witnessed at PubMatic, wherein he facilitated a multi-million $ acquisition of Mocean. He’s also actively administered many other high-revenue businesses around mobile, video & native.
In the past, he built MobiPromo (acquired by PubMatic). He was an early investor and advisor to the board at AUTech (acquired by CueLogic). Aditya played various engineering roles at AOL, Motorola, Openwave, Invensys, Seven Networks.
Aditiya Kulkarni
Sharad Gadsing wears many hats within Lemma technologies. He functions as the chief marketing officer and drives business strategies for Lemma as head of business development.
Sharad is a mechanical engineer & management graduate with proven business acumen spanning over 13+ years in diverse fields, including retail, distribution, manufacturing, and marketing. He is also currently engaged in innovative start-up concepts within the retail, advertisement & technology domain.
Sharad Gadsing
our AWARDS
2025
Best Omni-Channel Campaign | Kasturi Cotton
2024
Front Benchers 2024 | ASUS - Gold
2024
Front Benchers 2024 | Hyundai - Silver
2024
Front Benchers 2024 | Raymond - Bronze
2024
Front Benchers 2024 | Britannia - Bronze
2023
Programmatic Agency of the year Runners Up
2023
Best Programmatic Out-Of-Home Activation | One Plus - Gold E4M
2022
Best Programmatic Out-Of-Home Activation | HSBC - Bronze E4M
2022
Best Innovative Marketing Campaign | Amazon Prime Video - Silver E4M
2022
Best Programmatic Out-Of-Home Activation | NEXA Maruti - Gold E4M
2021
Best Regional Non-Traditional outdoor campaign – Foxgloves
2021
Best Outdoor Plan Gold
2019
Best Technology Provider For programmatic Ads Inkspell
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