MG Motors Amplifies Brand Presence with It’s first Programmatic DOOH Campaign

OBJECTIVE

To promote MG Motors Flagship cars- Hector and Astor to affluent audience via DOOH.

STRATEGY

Deployed dynamic, high-visibility ads on digital screens in upscale residential areas and airports to ensure maximum exposure to a high-value, on-the-go audiences.

EXECUTION

• Strategically served video creatives at peak footfall times, ensuring maximum impact with high-value consumers.
• The campaign was deployed on 516 Screens.